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The Marketing Focus Room, in the David B. O’Maley College of Business complex, is used for conducting focus groups and other types of marketing and business-related studies.

The lab features two rooms with a one-way mirror separating the main discussion area from an observation room. It is used primarily by selected College of Business classes and may be utilized by users outside of the college who wish to conduct market, customer or other surveys.

Equipment

• Focus group area
• Observation room separated by a one-way mirror
• Monitoring and recording equipment, including microphones and a camera, in the focus group area
• Monitoring and recording equipment in the observation room